The 20 years I’ve spent in the communications industry has been exhilarating, exciting, and an enormous learning curve!
I’ve gained extensive experience in the delivery of integrated communications within so many industries I can’t possibly list them all. From financial services to travel & tourism, with a bit of construction and even international thrown in for good measure.
What is certain, having worked client side in senior positions for blue chip companies like E.ON as well as agency side dealing with top London names like Saatchis, TBWA and Publicis, there are very few sectors I haven’t had experience in.
I’ve been lucky enough to work on some fabulous above- and below-the-line campaigns for some wonderful brands, such as Walt Disney and British Airways, encompassing the very latest in traditional and digital techniques. Some have even won industry awards – Eurobest, ARDA, and PRide.
Fortunately, I’ve also had the opportunity to work in both PR and journalism – two sides of the same coin they may be, but this has enabled me to develop my proactive and reactive communications abilities equally well. I’ve even found myself as Senior Editor for a contemporary music publication.
This experience has led me to imparting some of this knowledge to audiences eager to equip themselves with the necessary skills for success as well as being invited to become a fellow of both the Cambridge Marketing Colleges and the Chartered Institute of Marketing.
And, with a Masters Degree, professional Marketing qualifications, and a Diploma in Journalism, I’m confident that I can deliver the essential components for today’s competitive market.
So, hopefully, you’ll invite me to make a positive contribution to you…and join me on the next phase of this incredible journey.
CAT MSc DipM MCIPR FCIM FCMC