Author: CAT

Blog

Online and ready to go!


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For anyone who has ever published or updated their website, there is a moment of nervous anticipation just before clicking the button to make it live. I have felt that feeling this very morning.

After months of hard work, the moment has finally arrived to launch my newly created website onto the unsuspecting public. (more…)

Public Relations

Size Matters Makes Award Final


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Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.

Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
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Public Relations

She’s A Jolly Good Fellow…Again!


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As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).

I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)

Public Relations

Who Said Size Didn’t Matter?


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Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!

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Public Relations

Outdoor Indoor…Gets Your Vote?


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Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional.

There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on communicating the manifesto with speed, putting over the ‘party line’ as succinctly as possible and hoping that wry smiles would win over the electorate.

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Training

Talking Advertising On The Radio


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At the end of last year I mentioned that I seem to be becoming a bit of a radio regular and, even though I never planned to, I am enjoying where the journey is taking me.

As a Fellow of the Cambridge Marketing College, I have been interviewed on the Cambridge Marketing Colleges Marketing Review show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses. (more…)

Journalism

Forget Fifty Shades Of Grey


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Much of the country may have been looking forward to the release of 50 Shades of Grey, but it’s 50Folk that’s exciting me!

As a journalist of…huh-hum…a good few years, it is often hard to get excited about new writing projects, but I was thrilled to be asked to compile the introduction for a limited edition book, 50Folk, and give my take on its author, iconic rock photographer, Nick Elliott. (more…)

Journalism

Face For Radio


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2014 has been a year of the radio.

This year, more than any other in my career as a PR and journalist professional, I have been involved in arranging a significant number of radio appearances for my clients, something that I love doing.

What has been more unusual, however, has been the number of interviews and appearances that I’ve found myself doing.

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Public Relations

Battle of the Adverts


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There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.

Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.

Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)

Public Relations

Th-Th-That’s All Folks!


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As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

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Journalism

Literature Literally Rocks


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Autumn is well and truly here and I’m in a reflective mood. The summer has been a remarkably busy one with the festival season, in particular, dominating my time.

In my role as a music journalist I’ve been fortunate enough to cover quite a few events but one of the more unusual of these was one I worked in my PR role where literary and art, rather than music, took centre stage.

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