Sometimes a project comes along that makes you smile. Not just because you’re having fun doing it, but because it is making such an impact for your client.
I have been managing the production of an ambitious project that is set to catapult Scottish band, The Marmalade, back into the limelight as part of a major re-branding exercise.
As the project comes at a crucial time for the band, it has required special attention to detail including the management of a number of agencies, providers and producers to help create a platform to take The Marmalade into an exciting era.
A new recording, Penultimate, is to be released in Autumn 2013 and will incorporate a CD, a limited edition triple-gate folded vinyl (both with a 24-page picture booklet), a DVD and a limited edition coffee-table fine art book, which will complete this special collection.
The first part of the project was to create visual concepts and a bank of imagery for the products and who better for the job than another client of mine – internationally acclaimed rock photographer, Nick Elliott.
The extensive photographic shoot took place over August in three locations around the east coast with Sheringham and Holme-next-the-Sea, near Hunstanton, the initial backdrops before heading north to complete the set in Skegness, Lincolnshire.
The North Norfolk coast was the perfect location for what was needed to be achieved. The beauty of the coastline goes without saying but it is the purity of the light that makes this area so special.
The first images were shot on Sheringham promenade with the band looking out to sea over the safety railings. It was important that the horizon was clear to convey that the band were looking forwards to a new era as well as contemplating where they had been.
The shoot at Holme was attempted a couple of times because the weather was a little unsettled on the day the shoot was initially planned but the panoramic view was the ideal backdrop for the band as it contrasted with the stage environment they would usually be seen in.
Above is just one of the finished images to whet your appetite for the finished products and I’ll bring you more news about how the project is progressing soon.