Day: December 21, 2012

News

Even Butterflies Can Cause Chaos


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Thoughts are like butterflies that flutter through your mind, fragile and fleeting.

So incredibly ethereal are they, that to capture every detail of their delicate creation is almost an impossibility.

Three of these gorgeous ‘butterflies’ visited me in quick succession last month, perfectly formed as complete, utterly brilliant ideas, emerging from their chrysalises ready to reveal their immense beauty to the world.

There is absolutely no doubt in my mind that they would have changed my life dramatically if, and this is a very big ‘if’, I could have possibly remembered what they were. Distracted at the crucial moment of recall, the little ‘creatures’ dissolved into the recesses of my mind and the details were lost forever. (more…)

News

You Have To Kiss A Lot Of Frogs


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Once upon a time there was a girl who wanted to tell stories about as many people as possible to the world. Not nasty stories, but nice stories about happy events and good news.

Telling stories is the cornerstone of any good communications strategy but the world of business rarely resembles a fairy tale. I was reminded of this recently when I was interviewed by an undergraduate as part of her final dissertation for her PR degree. (more…)