Author: CAT

Journalism

The Rise of The Machines


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Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.

At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)

Journalism

Face For Radio


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Over the last couple of years I’ve been lucky enough to find my services in demand for radio – interviews I’ve done with celebrities have featured in music programmes, I’ve been interviewed as a PR professional for specialty marketing shows, and also guested on general radio broadcasts.

Recently, this element of my journalist career has been opening up still further when I’ve been asked to provide voiceovers for jingles and video links. The latest of these voiceovers was recorded a few weeks ago for a radio show and sounded something like this: (more…)

Public Relations

Over The Top? Never.


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At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.

Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)

Training

Talking Branding On The Radio


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As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM.

This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the brand from the visible elements to the way a company behaves. Hopefully you managed to tune in to the show live, but if you missed it, here is another chance to hear it:

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Public Relations

Talking To The Person Within


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I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)

Blog

Online and ready to go!


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For anyone who has ever published or updated their website, there is a moment of nervous anticipation just before clicking the button to make it live. I have felt that feeling this very morning.

After months of hard work, the moment has finally arrived to launch my newly created website onto the unsuspecting public. (more…)

Public Relations

Size Matters Makes Award Final


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Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.

Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
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Public Relations

She’s A Jolly Good Fellow…Again!


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As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).

I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)

Public Relations

Who Said Size Didn’t Matter?


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Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!

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Public Relations

Outdoor Indoor…Gets Your Vote?


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Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional.

There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on communicating the manifesto with speed, putting over the ‘party line’ as succinctly as possible and hoping that wry smiles would win over the electorate.

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