The terms ‘Above and Below the Line’ often cause confusion in advertising, so the jargon buster concentrated on providing and explanation. There may be more jargon busters to come but you can take a look at the first one here: (more…)
The turkey has been stuffed and so have we – with lots of lovely food and drink that is – and now we’re squaring up to January and saying: “Bring it on pal!”
Well, if you can’t quite face it all just yet, grab yourself a coffee and take a moment to look at my new podcast series CATtales being broadcast on Deep Red Radio, a new on-demand radio service that has just launched. (more…)
Throughout this year I have been fortunate enough to be working with former drummer of The Darkness, Ed Graham, and his new band Puppets to the Supreme Commander and this Autumn found myself involved in a video shoot for the band’s single Pagan Christmas.
Filmed at the beautiful Voewood House in Norfolk, Puppets to the Supreme Commander – Ed, Angus Druprey, Rebecca Waller, David Donley, and Peter Turrell – were joined by a bevvie of buxom beauties, a couple of druids, a man in dress, two wrestlers, and even a white rabbit. (more…)
I have to admit that I’m enjoying the experience and Gary’s latest video for his single, Alone On Christmas, was a particularly exciting project as it was a short film around a zombie breakout featuring a number of familiar faces including; Sally Geeson (Bless This House/Carry On films), Gary Ashburn, Jerome Blake (Star Wars), and Nick Elliott rock photographer.
What was even more exciting for me, though, was that I was invited to be one of the scientists brought in to help contain the attack but I don’t avoid being infected myself! (more…)
With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.
I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)
I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on 6th October but, in case you missed it, you can listen again here: (more…)
Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.
At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)
Over the last couple of years I’ve been lucky enough to find my services in demand for radio – interviews I’ve done with celebrities have featured in music programmes, I’ve been interviewed as a PR professional for specialty marketing shows, and also guested on general radio broadcasts.
Recently, this element of my journalist career has been opening up still further when I’ve been asked to provide voiceovers for jingles and video links. The latest of these voiceovers was recorded a few weeks ago for a radio show and sounded something like this: (more…)
At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.
Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)
The recording of the fabulous new single, Why, from Gary Curtis and Anne Nolan, took a day in at the legendary studios and, what’s even better, I somehow found myself invited to appear as an extra in the crowd scenes.
Right on the back of being invited to judge the fantastic Chartered Institute of Public Relations (CIPR) Excellence Awards, I have now been asked to also become a judge for the CIPR PRide Awards 2016.
These regional awards recognise excellence in PR and communications, celebrating the most outstanding work delivered by consultancies and organisations across the UK.
As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM.
This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the brand from the visible elements to the way a company behaves. Hopefully you managed to tune in to the show live, but if you missed it, here is another chance to hear it: (more…)