Content Creation

Face For Radio


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2014 has been a year of the radio.

This year, more than any other in my career as a PR and journalist professional, I have been involved in arranging a significant number of radio appearances for my clients, something that I love doing.

What has been more unusual, however, has been the number of interviews and appearances that I’ve found myself doing.

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Promotions

Battle of the Adverts


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There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.

Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.

Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)

Promotions

Th-Th-That’s All Folks!


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As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

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Content Creation

Literature Literally Rocks


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Autumn is well and truly here and I’m in a reflective mood. The summer has been a remarkably busy one with the festival season, in particular, dominating my time.

In my role as a music journalist I’ve been fortunate enough to cover quite a few events but one of the more unusual of these was one I worked in my PR role where literary and art, rather than music, took centre stage.

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Promotions

Crisis? What a drama!


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It has been a year of crises. Professionally speaking you understand, although life does have a bit of a habit of throwing in a curved ball occassionally.

Now, being involved in crisis management isn’t that unusual for a PR practitioner – after all, it is the role of PR to protect the brand during a crisis. But what has been a little different, for me, has been the number of times the subject has arisen in different guises over recent months. (more…)

Content Creation

Middle Aged Folk


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Reaching middle-age can be a depressing time for many, but when the subject in question happens to be a legendary folk festival, then the rings round the trunk are cause for celebration.

Cambridge Folk Festival, one of the premier music events in Europe and one of the longest running and most famous folk festivals in the world, hit the big five-o this year and I was lucky enough to be on site to join in the celebrations.

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Promotions

Stars In Their Eyes


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I saw a post on Facebook recently by a friend who had met the motorcycle champion-come-rock star, James Toseland, one of the celebrities I’d had the pleasure of working with last year. She was over the moon at meeting him at one of his gigs and having the opportunity to post a picture of her with him on her social works, as you can imagine.

It reminded me now lucky I am to move in professional circles that often bring me into contact with celebrities, like James, regularly and how easy it is to take it all for granted. Sure, the people I meet are not all wonderful…they are just human beings like you and I…but to those who are not lucky enough to meet the rich and famous regularly then it can be somewhat of a novelty and, maybe even, a lifetime’s ambition fulfilled. (more…)

Content Creation

Mirror Mirror


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I heard a horrifying statistic a couple of months ago on Radio 4 – according to research by YouGov, over 70% of children today have not heard the story of ‘Daniel in the lions den’ or, for that matter, many other stories from the Bible.

Now you could argue that the reason for this is due entirely to the fact that it has religious origins and the changing face of belief has deemed that stories like these are inappropriate or irrelevant in society today. (more…)

Promotions

It’s Time


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They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

Training

Music PR Is The Star


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Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Offline…online


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“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

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