Promotions

Angels with dirty faces


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Recently, a television documentary was aired in which Pamela Stevenson interviewed celebrities about the negative effects of fame and how it influenced the way they treated others.

It made me think.

As readers of my previous blogs may be aware, I’ve been around the world of celebrity for many years in my role as a music PR and journalist and, as such, have been introduced to many musicians at various stages of their career and enjoying differing degrees of fame. (more…)

Content Creation, Promotions

The Shoe Fits


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My post Walking A Mile In Another’s Shoes, explained how I was interviewed recently by King’s Lynn Online. Here’s how it went…

We ask a local personality a set of probing questions …

Local PR Consultant Allison Thomas is another ‘woman of many hats’ – As well as her consultancy work she also teaches, and works as a photo-journalist in the world of music.

I shared a cold drink with her on a lovely sunny afternoon in the grounds of the Globe Hotel in King’s Lynn …

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Content Creation, Promotions

Walking a mile in another’s shoes…


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…can be pretty uncomfortable!

As a photo-journalist, I am usually the one that shines the spotlight in the face of various subjects but when I was invited to be interviewed myself for Kings Lynn Online, how could I refuse?

Meeting with the editor on a lovely sunny afternoon in March was really pleasurable but as we sipped a refreshingly cold drink and chatted about life, I began to realise that the shoe was well and truly on the other foot.

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Promotions

Birthdays are bad for the brand


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Market leaders are acutely aware of the value of the brand as a corporate asset with many household brands contributing millions to the bottom line of a company’s balance sheet.

As a practitioner in PR, and custodian of the corporate brand, I fully appreciate its inherent power as a potent promotional tool and communicator of an intangible promise to deliver. (more…)

Content Creation

Nothing Rivals being backstage


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Last night I was reminded about the richness of my life.

As a PR who represents a client working in the heady world of rock ‘n’ roll and as a photo-journalist writing for music publications, I find myself often in the very privileged position of gaining access to areas of the music industry where angels may fear to tread.

Over the last decade, I’ve rubbed shoulders with famous musicians, interviewed dozens of artists and photographed and enjoyed hundreds of live performances. So, when I went along to Norwich’s UEA to cover the first night of an international tour for rockers Black Stone Cherry and Rival Sons, it was business as usual.

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Promotions

Whiskey in the jar


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Januarys are pretty unattractive.

At least, they usually are. Post-Christmas blues, gloomy cold weather and to make it worse, I’ve been keeping off the alcohol all month in an attempt to do a ‘dry January’.

But this year, there has been a little shot of excitement with the management of a shoot for rock photographer Nick Elliott on location with classic rockers Thin Lizzy. (more…)

News

CAT’s nine lives of 2011


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As I was getting ready for the Hogmanay celebrations, I was mulling over the past year and began to recount some of the wonderful opportunities 2011 had presented.

So, as one year ends and another begins, it seems an appropriate time to share my best nine lives of 2011…

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News

The twelve clients of Christmas


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As a consultant I’m on the constant look-out for opportunities to promote my clients and, with time at a premium, it is often difficult to dedicate any effort to promoting myself!

So, this festive season, I decided to create a small campaign to raise awareness of the range of services I offer amongst existing clients and to encourage potential clients to commission me.

Having cultivated a decent amount of followers on the social networking sites I’m active on, I decided to use this medium to communicate a simple message on a daily basis, with a view to creating repetition and cultivating expectation. (more…)

News

Paws for thought


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With a business name like CAT, my eye is often drawn to sayings, stories or quotes about my namesake.  Some see them as adorable creatures, others a mere pests, but either way, cats have their very own characters.

So I’ve collected a few of my favourite quotes about cats for you to ponder on and, of course, to consider how it relates to my business here at CAT…

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Content Creation

Rock’s royalty on parade!


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It was a star-studded night with all of rock’s royalty on parade at the Roundhouse, London, this week.

The red carpet was a frenzy of media activity when the elite of the rock world started to arrive for the evening to hear who was going to be honoured with a coveted award – a Classic Rock gong. (more…)

News

Fright night!


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Every year I carve a pumpkin for Halloween so I thought I’d share it with you.

It’s gone down really well with the trick-or-treaters this year, although I think it may have scared a couple of the little ones!

Hope you like it…..Happy Halloween.

CAT.jpg

Promotions

Theatre CAT


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Singer, songwriter, comedian, author, poet and broadcaster, the wonderfully talented Mike Harding makes a fabulous subject for a photographic documentary.  So, it came as no surprise that my client, the acclaimed rock photographer Nick Elliott, is undertaking just that. (more…)

Training

Are you sitting comfortably?


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As we go through life, I believe that we all have the responsibility to give a little back as we go.  Lend a helping hand where we can or give someone a boost on their own journey.

One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.

Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.

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