Event Management

Client: Bernard Matthews

Agency: Shorthose Russell

Brief: Sixty years ago Bernard Matthews started with just 20 eggs, now it is the largest turkey farmer in the country producing a wide range of branded and non-branded fresh and frozen poultry food. Bernard Matthews wanted to recognise and reward the outstanding achievements of young people throughout Norfolk and Suffolk.

Solution: The Bernard Matthews Youth Awards was created to celebrate the skills, talent and dedication of nominated individuals in 8 categories from community work to bravery. Support and management of the event for three years incorporated:
– Content for a bespoke Youth Awards website
– Management of the online entry process and winner selection
– Presenter sourcing and liaison
– Entertainment and stage management
– Script writing and creative direction
– Negotiation with media partners and sponsors
– Social media channel creation and management
– On-site rehearsals and event management

Results:  Each year the awards ceremony was attended by around 350 people with over 100 young people were recognised on the night. Every award winner was presented with a trophy and £1,000 to put towards their life’s ambitions and goals.

The Awards we’re presented by Jake Humphries, Helen Skelton and Barnaby Harwood (consecutively) and the sponsors included the Eastern Daily Press and the Duke of Edinburgh’s Award scheme.