Client: Hyundai Cars UK
Brief: Hyundai has become the world’s fifth largest motor group in less than fifty years, building 1.5 million cars a year – the equivalent of one every 20 seconds.
The manufacturer had identified a need to equip the dealers’ sales force with all the necessary information about the model range at their fingertips.
Solution: A pocket reference guide was recommended. It was essential that this guide was engaging as well as practical and portable so an illustrative approach was adopted. Given the environment the guide was to be used in, special attention was also given to the material the guide was constructed from.
Results: The guide was produded and distributed to Hyundai’s 145 dealers throughout the UK and received to critical acclaim.