Advertising

Promotions

Through The Maze


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I have travelled a painful road of late.

I was at a crossroads at the end of the last year and seem to have spent an eternity going round in circles searching for the perfect solution.

Now, I think that I have finally navigated my way through the maze of confusion and can feel sunshine on my face.

My dilemma has centred around my online presence and how to leverage the plethora of social media tools, blogging platforms and websites as the powerful communications tools I know they are. (more…)

Promotions

The Advertising Effect


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There’s something about the ‘Lynx effect’ series of adverts that I admire.  And it’s not simply down to the personal connection I feel to the angelic realm that was the subject of one of their recent creative treatments.

With many of their contemporaries floundering as advertising has become increasingly sophisticated, Lynx has continued to ride the crest of the creative wave to produce adverts that reflect the latest consumer attitudes. (more…)

Promotions

John Lewis Advert Is A Winner Twice Over


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John Lewis advert win IPA Effectiveness Awards as well as consumer hearts.

One of the most enjoyable elements of tutoring CMC delegates is the lively discussions that often ensue. And last weekend was no exception when my group of CAM and CIPR delegates were discussing the use of emotional versus rational messaging in PR. (more…)

Promotions

She’s a jolly good Fellow


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It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face.

It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration.

Well, that’s how my week began last week; with the receipt of a surprise package through the post inviting me to become a Fellow of the Cambridge Marketing College.

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Promotions

The Looney Tunes Side Of Advertising


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Recently, my laugh was compared to that of Wilma Flintstone.

Now I don’t know about you, but I’ve never been compared to a cartoon character before so I turned to my social network friends and followers to determine whether that was a compliment or an insult. (more…)

Training

Are you sitting comfortably?


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As we go through life, I believe that we all have the responsibility to give a little back as we go.  Lend a helping hand where we can or give someone a boost on their own journey.

One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.

Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.

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