Broadcast

Content Creation

Face For Radio


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2014 has been a year of the radio.

This year, more than any other in my career as a PR and journalist professional, I have been involved in arranging a significant number of radio appearances for my clients, something that I love doing.

What has been more unusual, however, has been the number of interviews and appearances that I’ve found myself doing.

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Training

Music PR Is The Star


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Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Offline…online


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“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

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Promotions

Carry On Christmas


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It has been a while since I was involved in the production of a TV advert so I was delighted to find myself ‘on-set’ managing the appearance of one of my clients in two music videos last month.

What made it even more special, was the filming of the videos at the legendary Pinewood Studios – home of the Carry Ons, Superman films, James Bond series and other blockbuster productions.

Brad Pitt and Helena Bonham Carter we’re even in the studio next door filming Ridley Scott’s latest film, but that’s another story. (more…)

Content Creation

On Air


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There was a time when there was no choice other than a pen and paper to record the details of an interview in a journalistic situation. The nuances and specifics of the exact conversation were at risk of inaccurate recording or mis-interpretation.

The welcome arrival of the analogue tape recorder brought accuracy and clarity for the written transcription of the interview but the reproduction of audio was a still out of reach in the general office. (more…)

Content Creation

Ding Dong! Is free speech dead?


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There was a time when the phrase “ding dong” conjured up images of a flirtatious English gentleman spying an attractive member of the opposite sex. This week it has taken on a whole new connotation.

Despite raging debates about Margaret Thatcher’s impact as Prime Minister, it is not 1984. But, then again, is it?

If George Orwell’s 1984 prophecy had been fulfilled, the Thought Police would now be rampant, surveilling our thoughts and controlling our minds. (more…)

Content Creation

CAT Gets Wild


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I’m starting to feel a bit like Cheryl Cole.

No, there may not be much obvious resemblance, but I’m referring to the world of celebrity and finding myself, once again, the subject of an interview rather than playing the role of the interviewer.

A couple of weeks ago, DJ Wisecat invited me onto his show on Radio Gets Wild to chat about some of my experiences as a music journalist so we spent an afternoon exchanging stories and talking about the world of rock ‘n’ roll….

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