Marketing

News

You Have To Kiss A Lot Of Frogs


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Once upon a time there was a girl who wanted to tell stories about as many people as possible to the world. Not nasty stories, but nice stories about happy events and good news.

Telling stories is the cornerstone of any good communications strategy but the world of business rarely resembles a fairy tale. I was reminded of this recently when I was interviewed by an undergraduate as part of her final dissertation for her PR degree. (more…)

Promotions

She’s a jolly good Fellow


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It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face.

It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration.

Well, that’s how my week began last week; with the receipt of a surprise package through the post inviting me to become a Fellow of the Cambridge Marketing College.

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News

CAT On Wire


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Working for yourself is no easy task. No, honestly. It is not an easy thing.

That may come as a bit of a surprise to those of you who receive their income from an employer and gaze jealously on the perceived lifestyle of their self-employed counterparts – shorter working hours, higher earnings, no boss.

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Promotions

Birthdays are bad for the brand


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Market leaders are acutely aware of the value of the brand as a corporate asset with many household brands contributing millions to the bottom line of a company’s balance sheet.

As a practitioner in PR, and custodian of the corporate brand, I fully appreciate its inherent power as a potent promotional tool and communicator of an intangible promise to deliver. (more…)

News

CAT’s nine lives of 2011


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As I was getting ready for the Hogmanay celebrations, I was mulling over the past year and began to recount some of the wonderful opportunities 2011 had presented.

So, as one year ends and another begins, it seems an appropriate time to share my best nine lives of 2011…

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News

The twelve clients of Christmas


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As a consultant I’m on the constant look-out for opportunities to promote my clients and, with time at a premium, it is often difficult to dedicate any effort to promoting myself!

So, this festive season, I decided to create a small campaign to raise awareness of the range of services I offer amongst existing clients and to encourage potential clients to commission me.

Having cultivated a decent amount of followers on the social networking sites I’m active on, I decided to use this medium to communicate a simple message on a daily basis, with a view to creating repetition and cultivating expectation. (more…)

News

Paws for thought


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With a business name like CAT, my eye is often drawn to sayings, stories or quotes about my namesake.  Some see them as adorable creatures, others a mere pests, but either way, cats have their very own characters.

So I’ve collected a few of my favourite quotes about cats for you to ponder on and, of course, to consider how it relates to my business here at CAT…

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Training

Are you sitting comfortably?


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As we go through life, I believe that we all have the responsibility to give a little back as we go.  Lend a helping hand where we can or give someone a boost on their own journey.

One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.

Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.

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News

CAT is on the prowl!


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My debut post on my debut post.  How exciting!

Hopefully this will be the first of many as I begin to post about my work, my life and everything that, I hope, you will find interesting. (more…)