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You Have To Kiss A Lot Of Frogs


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Once upon a time there was a girl who wanted to tell stories about as many people as possible to the world. Not nasty stories, but nice stories about happy events and good news.

Telling stories is the cornerstone of any good communications strategy but the world of business rarely resembles a fairy tale. I was reminded of this recently when I was interviewed by an undergraduate as part of her final dissertation for her PR degree. (more…)

News

Higgity, Haggity, Hoggety, High


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A couple of weeks ago, a fellow self-employed PR professional and I were discussing a client who owed them a great deal of money and was constantly avoiding payment.

The usual excuses of “we haven’t received your invoice”, “it’s in our system for processing” and “the cheque’s in the post” were made.

A situation that every self-employed individual has probably faced at some point or another and, rather disappointingly, will more than likely face again.

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News

CAT On Wire


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Working for yourself is no easy task. No, honestly. It is not an easy thing.

That may come as a bit of a surprise to those of you who receive their income from an employer and gaze jealously on the perceived lifestyle of their self-employed counterparts – shorter working hours, higher earnings, no boss.

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