Business

News

Peer Dining With The CIM


No Comments

Being a Fellow of the Chartered Institute of Marketing (CIM), I was delighted to receive an invitation this week to an exclusive dinner “as a sign of appreciation to all our Fellows”.

Held in The Peer’s Dining Room at the House of Lords and hosted by Baroness O’Cathain so it sure to be a very prestigious affair and I’m really honoured to be recognised by the CIM in this way.

As the invite says: (more…)

CAT Business Show

CAT Business Show


No Comments

I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom.

Set your RSS and visit catbusiness.show regularly so that you can tune in to the fabulous episodes that will be coming soon when I talk to business leaders about all things communications, marketing, promotion, and business. (more…)

News

Mystery Voice


No Comments

It was a bit of a radio week last week, not least because I was invited onto Midweek Drive morning edition last Thursday as the mystery voice and, thank goodness, I was recognised!

That could have been awkward. Here’s how it went… (more…)

News

Cool for CAT


No Comments

Exciting news…CAT is re-branding for a brand new era.

Lots of fantastic new projects are being developed behind the scenes which will expand the range of services on offer to support businesses in all aspects of their communications.

Individual announcements will be made about these very soon but, in the meantime, I am excited to reveal a brand new logo to reposition and equip CAT ready for this amazing new journey.

So, stay tuned for more news as it happens! (more…)

Promotions

Come Dine With Us


1 Comment

With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.

I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)

Content Creation

The Rise of The Machines


1 Comment

Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.

At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)

Promotions

Th-Th-That’s All Folks!


No Comments

As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

(more…)

Promotions

It’s Time


No Comments

They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

Training

Music PR Is The Star


1 Comment

Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Offline…online


No Comments

“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

(more…)