Business

CAT Business Show

The Business of Digital Printing


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Guesting on the CAT Business Show in this episode is John Miller, Graphics Supervisor at Structure-flex one of Europe’s leading suppliers of flexible heavy-duty fabric products.

Structure-flex has printed, manufactured, and supplied a portfolio of products for 45 years and has been nominated for numerous printing industry awards and won a Queen’s Award for International Enterprise in 2014.

This is The Business of Digital Printing… (more…)

CAT Business Show

The Business of Politics


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Guesting on the CAT Business Show in this episode is Steffan Aquarone, county councillor for the Melton Constable division of Norfolk County Council in 2017, who was appointed Vice Chair for the North Norfolk Liberal Democrat party.

A UK entrepreneur in the film and technology sectors who, in 2014 Steff was named by the Daily Mirror as one of the Top 20 most influential media figures under 30 and in 2011, Steff co-founded peer-to-peer mobile payments platform Droplet which the technology blog Mashable named among the ‘Top 25 UK Startups’ of that year.

This is The Business of Politics… (more…)

CAT Business Show

The Business of Visual Content


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Guesting on the CAT Business Show in this episode is internationally renowned rock art photographer, Nick Elliott.

Nick is an award-winning photographer who had a very successful career in the advertising industry before specialising in music and celebrity and worked on major above-the-line campaigns for top London agencies like Saatchi and Saatchi, TBWA, and Publicis.

This is The Business of Visual Content… (more…)

News

Peer Dining With The CIM


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Being a Fellow of the Chartered Institute of Marketing (CIM), I was delighted to receive an invitation this week to an exclusive dinner “as a sign of appreciation to all our Fellows”.

Held in The Peer’s Dining Room at the House of Lords and hosted by Baroness O’Cathain so it sure to be a very prestigious affair and I’m really honoured to be recognised by the CIM in this way.

As the invite says: (more…)

CAT Business Show

CAT Business Show


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I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom.

Set your RSS and visit catbusiness.show regularly so that you can tune in to the fabulous episodes that will be coming soon when I talk to business leaders about all things communications, marketing, promotion, and business. (more…)

News

Mystery Voice


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It was a bit of a radio week last week, not least because I was invited onto Midweek Drive morning edition last Thursday as the mystery voice and, thank goodness, I was recognised!

That could have been awkward. Here’s how it went… (more…)

News

Cool for CAT


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Exciting news…CAT is re-branding for a brand new era.

Lots of fantastic new projects are being developed behind the scenes which will expand the range of services on offer to support businesses in all aspects of their communications.

Individual announcements will be made about these very soon but, in the meantime, I am excited to reveal a brand new logo to reposition and equip CAT ready for this amazing new journey.

So, stay tuned for more news as it happens! (more…)

Promotions

Come Dine With Us


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With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.

I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)

Content Creation

The Rise of The Machines


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Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.

At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)

Promotions

Th-Th-That’s All Folks!


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As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

(more…)