Business

Promotions

Come Dine With Us


1 Comment

With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.

I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)

Content Creation

The Rise of The Machines


1 Comment

Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.

At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)

Promotions

Th-Th-That’s All Folks!


No Comments

As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

(more…)

Promotions

It’s Time


No Comments

They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

Training

Music PR Is The Star


1 Comment

Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Offline…online


No Comments

“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

(more…)

Promotions

Almost Final Vinyl


3 Comments

Since the rise in popularity of digital recordings, vinyl has been considered by many to be just a quaint relic from the past, a remnant of a by-gone era when the music industry was vibrant and record sales were in their millions.

Yes, there may have been some who clutched their PVC memories to their chests in a gesture of shear defiance but no-one can deny that the golden age of the 12″, 10″, and 7″ vinyl as the preferred method of recording music is now just a distant memory.

Vinyl enthusiasts, however, have ensured that this well-loved medium has not been totally relegated to the history books with the UK and US even seeing a vinyl revival in the last seven years or so and a new generation of music buyers now enjoying the unique audible experience.

(more…)

Blog

A Nation of Shopkeepers


3 Comments

freelancer n : A person hired to do specific assignments, not employed continuously

The world of the freelancer is a stressful place to be.

In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.

(more…)

Promotions

Watching You, Watching Me


2 Comments

I found myself in a North Norfolk pub a couple of weeks ago.

I confess that there is nothing strange about that, in itself, but what followed filled me with surprise and bewilderment.

I was participating in a photoshoot with rock photographer Nick Elliott and Scottish hit makers The Marmalade when poor weather stopped play and forced us to take refuge in the rural drinking establishment.

(more…)

Blog

Kicking The Business Bucket


2 Comments

I often chat with fellow business owners and self-employed people during the course of my working day and there’s a challenge which appears to be facing everyone – how do you manage to make your finances go further in Britain today?

It seems that most small businesses and, let’s be honest, individuals are struggling to balance the books, as a recent Which? poll revealed. (more…)