The terms ‘Above and Below the Line’ often cause confusion in advertising, so the jargon buster concentrated on providing and explanation. There may be more jargon busters to come but you can take a look at the first one here: (more…)
I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on 6th October but, in case you missed it, you can listen again here: (more…)
Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.
At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)
As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM.
This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the brand from the visible elements to the way a company behaves. Hopefully you managed to tune in to the show live, but if you missed it, here is another chance to hear it: (more…)
As a Fellow of the Cambridge Marketing College, I have been interviewed on the college’s Marketing Review Show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses.
Last month I was pleased to be invited back onto the show to chat about how to create compelling content but, if you missed it being aired live, you can listen in again here: (more…)
I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)
As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).
I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)
Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional.
There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on communicating the manifesto with speed, putting over the ‘party line’ as succinctly as possible and hoping that wry smiles would win over the electorate.
At the end of last year I mentioned that I seem to be becoming a bit of a radio regular and, even though I never planned to, I am enjoying where the journey is taking me.
As a Fellow of the Cambridge Marketing College, I have been interviewed on the Cambridge Marketing Colleges Marketing Review show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses. (more…)
2014 has been a year of the radio.
This year, more than any other in my career as a PR and journalist professional, I have been involved in arranging a significant number of radio appearances for my clients, something that I love doing.
What has been more unusual, however, has been the number of interviews and appearances that I’ve found myself doing.
There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.
Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.
Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)
As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.
Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.
A few of us old enough to remember TV advertising in the ’90s may recall this iconic little number for Ferrero Rocher chocolates: