As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM.

This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the brand from the visible elements to the way a company behaves. Hopefully you managed to tune in to the show live, but if you missed it, here is another chance to hear it: