The terms ‘Above and Below the Line’ often cause confusion in advertising, so the jargon buster concentrated on providing and explanation. There may be more jargon busters to come but you can take a look at the first one here: (more…)
I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on 6th October but, in case you missed it, you can listen again here: (more…)
As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM.
This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the brand from the visible elements to the way a company behaves. Hopefully you managed to tune in to the show live, but if you missed it, here is another chance to hear it: (more…)
As a Fellow of the Cambridge Marketing College, I have been interviewed on the college’s Marketing Review Show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses.
Last month I was pleased to be invited back onto the show to chat about how to create compelling content but, if you missed it being aired live, you can listen in again here: (more…)
As a regular contributor on the Cambridge Marketing Colleges Marketing Review show on Star Radio 107.9FM, I have enjoyed discussing a number of subjects from PR planning and crisis management to Advertising and events.
This month, I was delighted to be invited back onto the show to chat to Kiran Kapur about media relations and dealing with journalists. (more…)
At the end of last year I mentioned that I seem to be becoming a bit of a radio regular and, even though I never planned to, I am enjoying where the journey is taking me.
As a Fellow of the Cambridge Marketing College, I have been interviewed on the Cambridge Marketing Colleges Marketing Review show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses. (more…)
I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)
I was faced with a bit of an uncomfortable situation for me last month – I swapped my usual position with the microphone to become the subject of an interview on Star Radio 107fm.
As we go through life, I believe that we all have the responsibility to give a little back as we go. Lend a helping hand where we can or give someone a boost on their own journey.
One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.
Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.