Inspiration

Promotions

Enjoying A Pagan Christmas


No Comments

Throughout this year I have been fortunate enough to be working with former drummer of The Darkness, Ed Graham, and his new band Puppets to the Supreme Commander and this Autumn found myself involved in a video shoot for the band’s single Pagan Christmas.

Filmed at the beautiful Voewood House in Norfolk, Puppets to the Supreme Commander – Ed, Angus Druprey, Rebecca Waller, David Donley, and Peter Turrell – were joined by a bevvie of buxom beauties, a couple of druids, a man in dress, two wrestlers, and even a white rabbit. (more…)

Blog

Alone On Christmas


No Comments

Working in PR I am often involved in some fabulous projects and I’m even becoming a bit of a regular at Pinewood Studios working on the music videos for singer Gary Curtis.

I have to admit that I’m enjoying the experience and Gary’s latest video for his single, Alone On Christmas, was a particularly exciting project as it was a short film around a zombie breakout featuring a number of familiar faces including; Sally Geeson (Bless This House/Carry On films), Gary Ashburn, Jerome Blake (Star Wars), and Nick Elliott rock photographer.

What was even more exciting for me, though, was that I was invited to be one of the scientists brought in to help contain the attack but I don’t avoid being infected myself! (more…)

Content Creation

The Rise of The Machines


1 Comment

Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media.

At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final paid circulation had fallen drastically to around 56,000. Internet publishing wasn’t even possible then, let alone a priority. The big strategic question then was whether the newspaper should be reformatted, from broadsheet to tabloid, to bolster sales against the already-tabloid Times, which seems almost laughable by today’s standards. (more…)

Promotions

Over The Top? Never.


1 Comment

At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.

Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)

Promotions

Size Matters Makes Award Final


1 Comment

Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.

Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
(more…)

Promotions

Who Said Size Didn’t Matter?


2 Comments

Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!

(more…)

Promotions

It’s Time


No Comments

They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

Training

Music PR Is The Star


1 Comment

Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Carry On Christmas


2 Comments

It has been a while since I was involved in the production of a TV advert so I was delighted to find myself ‘on-set’ managing the appearance of one of my clients in two music videos last month.

What made it even more special, was the filming of the videos at the legendary Pinewood Studios – home of the Carry Ons, Superman films, James Bond series and other blockbuster productions.

Brad Pitt and Helena Bonham Carter we’re even in the studio next door filming Ridley Scott’s latest film, but that’s another story. (more…)

Promotions

Perception, The Final Frontier


No Comments

Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”

I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.

It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)

Blog

A Nation of Shopkeepers


3 Comments

freelancer n : A person hired to do specific assignments, not employed continuously

The world of the freelancer is a stressful place to be.

In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.

(more…)