Marketing

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Come Dine With Us


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With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.

I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)

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Over The Top? Never.


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At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.

Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)

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Talking To The Person Within


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I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)

Blog

Online and ready to go!


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For anyone who has ever published or updated their website, there is a moment of nervous anticipation just before clicking the button to make it live. I have felt that feeling this very morning.

After months of hard work, the moment has finally arrived to launch my newly created website onto the unsuspecting public. (more…)

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Size Matters Makes Award Final


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Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.

Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
(more…)

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She’s A Jolly Good Fellow…Again!


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As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).

I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)

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Who Said Size Didn’t Matter?


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Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!

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Content Creation

Mirror Mirror


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I heard a horrifying statistic a couple of months ago on Radio 4 – according to research by YouGov, over 70% of children today have not heard the story of ‘Daniel in the lions den’ or, for that matter, many other stories from the Bible.

Now you could argue that the reason for this is due entirely to the fact that it has religious origins and the changing face of belief has deemed that stories like these are inappropriate or irrelevant in society today. (more…)

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It’s Time


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They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)