Marketing

Promotions

Tuning in to WII.FM


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I don’t think I’m the only PR professional who is more than a little uncomfortable with promoting themselves….we’re a bit like the construction industry worker who fails to find time to fix up their own house.

But just recently I’ve been re-evaluating the balance of my public ‘shouting’ about my clients success compared with promoting my role in their communications. So I’ve re-tuned my radar into WII.FM to consider “what’s in it for me”, and repositioned my website slightly to maximise this frequency. (more…)

Promotions

Perception, The Final Frontier


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Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”

I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.

It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)

News

A Nation of Shopkeepers


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freelancer n : A person hired to do specific assignments, not employed continuously

The world of the freelancer is a stressful place to be.

In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.

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Promotions

Saving Social Media


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It is very rare that a marketing or PR campaign stops you in your tracks and makes you think.

Last month, however, a wonderfully creative online campaign really excited me as a communications professional, but more importantly, as an individual living in the UK post 1945.

On the 69th anniversary of D-Day, Channel 4 portrayed a real-time 24-hour reconstruction of events using seven twitter accounts of real-life survivors of the 1944 invasion – D-Day: As It Happens. (more…)

Promotions

We Are All Individuals


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I can relate to Sting’s Englishman In New York – I often feel like a legal alien. I know this may sound dramatic but let me explain.

In a time when the use of social media is prevalent, we are given a unique insight into the world of the individual, their behaviour, their thoughts, their opinions. When I look at the comments some of my twitter networkers post I often feel like I’m a being from outer space who has been deposited into an unfamiliar world. (more…)

Promotions

Slaying The Dragon


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I absolutely loved a story I read recently about the Iceland MP, Árni Johnsen, who moved a boulder in which, he believes, a family of elves lives, to his garden to repay them for helping him survive a car crash.

Now, we can’t all claim to have seen an elf or a pixie, and few would believe us even if we did but, I for one, am willing to go with John Lennon’s sentiment:

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons.”

I, myself, have been known to be quite partial to the ethereal world and love a little elemental or two, but imaginary beasts are not always welcome, especially when seeing is essential for believing.

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Promotions

War Of The Reputation


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If there was ever an individual in need of PR it was Richard III. Portrayed as an evil, grotesquely deformed, murderer of young princes, the controversy surrounding the last Yorkist monarch of England has endured to the present day.

Even the identification of the bones discovered in Leicester’s Greyfriars Car Park as those of the King did nothing to silence the speculation with the confirmation of a significant curvature of the spine and a delicate bone structure adding further gravitas to an already infamous persona. (more…)

News

You Have To Kiss A Lot Of Frogs


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Once upon a time there was a girl who wanted to tell stories about as many people as possible to the world. Not nasty stories, but nice stories about happy events and good news.

Telling stories is the cornerstone of any good communications strategy but the world of business rarely resembles a fairy tale. I was reminded of this recently when I was interviewed by an undergraduate as part of her final dissertation for her PR degree. (more…)

Promotions

She’s a jolly good Fellow


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It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face.

It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration.

Well, that’s how my week began last week; with the receipt of a surprise package through the post inviting me to become a Fellow of the Cambridge Marketing College.

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News

CAT On Wire


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Working for yourself is no easy task. No, honestly. It is not an easy thing.

That may come as a bit of a surprise to those of you who receive their income from an employer and gaze jealously on the perceived lifestyle of their self-employed counterparts – shorter working hours, higher earnings, no boss.

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Promotions

Birthdays are bad for the brand


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Market leaders are acutely aware of the value of the brand as a corporate asset with many household brands contributing millions to the bottom line of a company’s balance sheet.

As a practitioner in PR, and custodian of the corporate brand, I fully appreciate its inherent power as a potent promotional tool and communicator of an intangible promise to deliver. (more…)

News

CAT’s nine lives of 2011


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As I was getting ready for the Hogmanay celebrations, I was mulling over the past year and began to recount some of the wonderful opportunities 2011 had presented.

So, as one year ends and another begins, it seems an appropriate time to share my best nine lives of 2011…

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News

The twelve clients of Christmas


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As a consultant I’m on the constant look-out for opportunities to promote my clients and, with time at a premium, it is often difficult to dedicate any effort to promoting myself!

So, this festive season, I decided to create a small campaign to raise awareness of the range of services I offer amongst existing clients and to encourage potential clients to commission me.

Having cultivated a decent amount of followers on the social networking sites I’m active on, I decided to use this medium to communicate a simple message on a daily basis, with a view to creating repetition and cultivating expectation. (more…)

Training

Are you sitting comfortably?


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As we go through life, I believe that we all have the responsibility to give a little back as we go.  Lend a helping hand where we can or give someone a boost on their own journey.

One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.

Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.

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