Marketing

Training

Music PR Is The Star


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Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Offline…online


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“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

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Tuning in to WII.FM


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I don’t think I’m the only PR professional who is more than a little uncomfortable with promoting themselves….we’re a bit like the construction industry worker who fails to find time to fix up their own house.

But just recently I’ve been re-evaluating the balance of my public ‘shouting’ about my clients success compared with promoting my role in their communications. So I’ve re-tuned my radar into WII.FM to consider “what’s in it for me”, and repositioned my website slightly to maximise this frequency. (more…)

Promotions

Perception, The Final Frontier


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Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”

I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.

It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)

News

A Nation of Shopkeepers


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freelancer n : A person hired to do specific assignments, not employed continuously

The world of the freelancer is a stressful place to be.

In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.

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Promotions

Saving Social Media


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It is very rare that a marketing or PR campaign stops you in your tracks and makes you think.

Last month, however, a wonderfully creative online campaign really excited me as a communications professional, but more importantly, as an individual living in the UK post 1945.

On the 69th anniversary of D-Day, Channel 4 portrayed a real-time 24-hour reconstruction of events using seven twitter accounts of real-life survivors of the 1944 invasion – D-Day: As It Happens. (more…)

News

Camera, action


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I count myself very lucky.

Over the years I have been fortunate enough to meet and work with a lot of well-known, and not-so well-known, people through the course of my photo-journalistic and PR work and have enjoyed every minute of it.

I recently put together a snap-book for one of my PR clients capturing his exploits through the ages and thought it would be really nice to document my own journey in images. (more…)

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We Are All Individuals


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I can relate to Sting’s Englishman In New York – I often feel like a legal alien. I know this may sound dramatic but let me explain.

In a time when the use of social media is prevalent, we are given a unique insight into the world of the individual, their behaviour, their thoughts, their opinions. When I look at the comments some of my twitter networkers post I often feel like I’m a being from outer space who has been deposited into an unfamiliar world. (more…)

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Slaying The Dragon


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I absolutely loved a story I read recently about the Iceland MP, Árni Johnsen, who moved a boulder in which, he believes, a family of elves lives, to his garden to repay them for helping him survive a car crash.

Now, we can’t all claim to have seen an elf or a pixie, and few would believe us even if we did but, I for one, am willing to go with John Lennon’s sentiment:

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons.”

I, myself, have been known to be quite partial to the ethereal world and love a little elemental or two, but imaginary beasts are not always welcome, especially when seeing is essential for believing.

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Through The Maze


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I have travelled a painful road of late.

I was at a crossroads at the end of the last year and seem to have spent an eternity going round in circles searching for the perfect solution.

Now, I think that I have finally navigated my way through the maze of confusion and can feel sunshine on my face.

My dilemma has centred around my online presence and how to leverage the plethora of social media tools, blogging platforms and websites as the powerful communications tools I know they are. (more…)

Promotions

War Of The Reputation


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If there was ever an individual in need of PR it was Richard III. Portrayed as an evil, grotesquely deformed, murderer of young princes, the controversy surrounding the last Yorkist monarch of England has endured to the present day.

Even the identification of the bones discovered in Leicester’s Greyfriars Car Park as those of the King did nothing to silence the speculation with the confirmation of a significant curvature of the spine and a delicate bone structure adding further gravitas to an already infamous persona. (more…)