I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on 6th October but, in case you missed it, you can listen again here: (more…)
At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.
Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)
This week brought a lovely surprise – I have been invited to be a judge for the fantastic Chartered Institute of Public Relations (CIPR) Excellence Awards 2016.
I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)
Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.
Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).
I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)
Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.
As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!
There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.
Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.
Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.
In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.
Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)
I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)
“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”
What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.
There was a time when social media was simply about being social. Nothing wrong with that, but many business sectors have been ‘laggards’ in the adoption of it as a powerful communications channel.
There was a lovely campaign that I wrote about in Saving Social Media, where twitter was used to recount a real-time 24-hour reconstruction of the D-Day landings. An imaginative example of how social media can be used to powerful and emotive effect.
Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”
I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.
It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)