Guesting on the CAT Business Show in this episode is the University of Lincoln’s Alex Lewczuk, Programme Leader for Masters in Community Radio and also the Programme Leader for Bachelors in Public Relations. Alex is also founder of the University’s Siren FM as well as the independent Southside Broadcasting.
This is The Business of Higher Education… (more…)
Guesting on the CAT Business Show in this episode is Colin Jeffery, owner of regional lifestyle publication Iceni Magazine who, in a former life, played his part for publishing giants Condé Nast and IPC working on titles such as GQ, Easy Living, and Glamour.
This is The Business of Publishing… (more…)
Guesting on the CAT Business Show in this episode was Craig Gibson, Head of Digital Marketing, at CYTI Digital agency. We chatted about all things digital marketing, from search engine optimisation, pay per clip advertising to social media.
This is The Business of Digital Marketing… (more…)
I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom.
Set your RSS and visit regularly so that you can tune in to the fabulous episodes that will be coming soon when I talk to business leaders about all things communications, marketing, promotion, and business. (more…)
I’m more used to creating news for my clients than making the news myself, but there was a lovely story about my CIPR award nomination in Iceni Magazine this month that I thought would be nice to share. (more…)
Having been a regular contributor on the Marketing Review Show on Star Radio 107.9 FM for a couple of years, I was asked to be a guest presenter on the show.
I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on 6th October but, in case you missed it, you can listen again here: (more…)
At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.
Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)
This week brought a lovely surprise – I have been invited to be a judge for the fantastic Chartered Institute of Public Relations (CIPR) Excellence Awards 2016.
The annual Awards are public relations’ most established celebration of creativity and professionalism and are designed to recognise the most outstanding PR talent across the UK. (more…)
I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)
Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.
As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!
There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.
Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.
Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)
Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show. (more…)
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.
In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.
Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.
I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)
CAT ~ Communications by Allison Thomas 