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Enjoying A Pagan Christmas


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Throughout this year I have been fortunate enough to be working with former drummer of The Darkness, Ed Graham, and his new band Puppets to the Supreme Commander and this Autumn found myself involved in a video shoot for the band’s single Pagan Christmas.

Filmed at the beautiful Voewood House in Norfolk, Puppets to the Supreme Commander – Ed, Angus Druprey, Rebecca Waller, David Donley, and Peter Turrell – were joined by a bevvie of buxom beauties, a couple of druids, a man in dress, two wrestlers, and even a white rabbit. (more…)

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Come Dine With Us


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With the title of this post and all the fervour of surrounding the winner of The Great British Bake Off recently, you’d be forgiven in thinking this blog entry was all about food. Well, in a way it is.

I was delighted to receive an invitation this week to an exclusive dinner that the Chartered Institute of Marketing (CIM) is hosting at the House of Lords “as a sign of appreciation to our Fellows”. It is going to be held in The Peer’s Dining Room and hosted by Baroness O’Cathain so it should be a very prestigious affair! (more…)

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Over The Top? Never.


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At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme.

Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military uniforms and appear unexpectedly in public locations across the UK on 1st July. (more…)

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Talking To The Person Within


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I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing so much on the person within. (more…)

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Size Matters Makes Award Final


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Size Matters, the world-first exhibition I managed for my clients; leading digital printers Structure-flex, and rock photographer Nick Elliott, earlier this year has made the final nominees for a Digital Printer Award.

Shortlisted in the wide format printing category, the awards are recognised as one of the industry’s most prestigious honours events and are a true celebration of the excellence of UK digital printing.
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She’s A Jolly Good Fellow…Again!


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As a marketing professional for over 20 years, I have achieved a few accolades along the way but a couple of months ago I was particularly pleased when I was elected Fellowship of the Chartered Institute of Marketing (CIM).

I’ve been a member of the CIM for many years having gained my Certificate, Advanced Certificate, and Doploma in Marketing qualifications early in my career. (more…)

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Who Said Size Didn’t Matter?


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Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way.

As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its nature, and even….a world first!

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Outdoor Indoor…Gets Your Vote?


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Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional.

There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on communicating the manifesto with speed, putting over the ‘party line’ as succinctly as possible and hoping that wry smiles would win over the electorate.

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Battle of the Adverts


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There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special.

Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and compelling….and just as lucrative – the Christmas TV commercial.

Of course, the all important social media sharing is now the gauge of success long before the cash-registers have added up the effect on the bottom line and many consumers have voluntarily chosen to do the marketing work for the agencies by greedily taking up this role. (more…)

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Th-Th-That’s All Folks!


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As everyone can appreciate, whether they are simply a passive receiver or the active sender of the message, advertising is an immensely useful communications tool in reaching a mass audience and a technique that most businesses employ at some point during the course of their marketing.

Over the course of the last two years I have run a small campaign to promote my PR services and although it has been very well received and has produced some brilliant results, it is time to wave it goodbye.

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Crisis? What a drama!


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It has been a year of crises. Professionally speaking you understand, although life does have a bit of a habit of throwing in a curved ball occassionally.

Now, being involved in crisis management isn’t that unusual for a PR practitioner – after all, it is the role of PR to protect the brand during a crisis. But what has been a little different, for me, has been the number of times the subject has arisen in different guises over recent months. (more…)

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Stars In Their Eyes


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I saw a post on Facebook recently by a friend who had met the motorcycle champion-come-rock star, James Toseland, one of the celebrities I’d had the pleasure of working with last year. She was over the moon at meeting him at one of his gigs and having the opportunity to post a picture of her with him on her social works, as you can imagine.

It reminded me now lucky I am to move in professional circles that often bring me into contact with celebrities, like James, regularly and how easy it is to take it all for granted. Sure, the people I meet are not all wonderful…they are just human beings like you and I…but to those who are not lucky enough to meet the rich and famous regularly then it can be somewhat of a novelty and, maybe even, a lifetime’s ambition fulfilled. (more…)