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It’s Time


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They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

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Offline…online


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“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”

What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.

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Social Media Rocks


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There was a time when social media was simply about being social. Nothing wrong with that, but many business sectors have been ‘laggards’ in the adoption of it as a powerful communications channel.

There was a lovely campaign that I wrote about in Saving Social Media, where twitter was used to recount a real-time 24-hour reconstruction of the D-Day landings. An imaginative example of how social media can be used to powerful and emotive effect.

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Digital Media is Revolting


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The digital revolution has a lot to answer for.

If the world of the PR specialist wasn’t already complicated enough with off and online content generation, media relations, event and project management, sponsorship and crisis management, digital media has made it a whole lot more demanding. (more…)

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Almost Final Vinyl


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Since the rise in popularity of digital recordings, vinyl has been considered by many to be just a quaint relic from the past, a remnant of a by-gone era when the music industry was vibrant and record sales were in their millions.

Yes, there may have been some who clutched their PVC memories to their chests in a gesture of shear defiance but no-one can deny that the golden age of the 12″, 10″, and 7″ vinyl as the preferred method of recording music is now just a distant memory.

Vinyl enthusiasts, however, have ensured that this well-loved medium has not been totally relegated to the history books with the UK and US even seeing a vinyl revival in the last seven years or so and a new generation of music buyers now enjoying the unique audible experience.

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Carry On Christmas


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It has been a while since I was involved in the production of a TV advert so I was delighted to find myself ‘on-set’ managing the appearance of one of my clients in two music videos last month.

What made it even more special, was the filming of the videos at the legendary Pinewood Studios – home of the Carry Ons, Superman films, James Bond series and other blockbuster productions.

Brad Pitt and Helena Bonham Carter we’re even in the studio next door filming Ridley Scott’s latest film, but that’s another story. (more…)

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Tuning in to WII.FM


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I don’t think I’m the only PR professional who is more than a little uncomfortable with promoting themselves….we’re a bit like the construction industry worker who fails to find time to fix up their own house.

But just recently I’ve been re-evaluating the balance of my public ‘shouting’ about my clients success compared with promoting my role in their communications. So I’ve re-tuned my radar into WII.FM to consider “what’s in it for me”, and repositioned my website slightly to maximise this frequency. (more…)

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Perception, The Final Frontier


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Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”

I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.

It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)

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Covering Life Is Loud


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Over the course of the year, my thirst for creativity has been well and truly quenched with the production of a series of videos, The Collections, from iconic rock photographer, Nick Elliott.

It has been nothing short of a marketers dream to have been involved in, not one but four, fabulous videos which showcase a selection of Nick’s wonderful images against a backdrop of original music. (more…)

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Norfolk Rock


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Sometimes a project comes along that makes you smile. Not just because you’re having fun doing it, but because it is making such an impact for your client.

I have been managing the production of an ambitious project that is set to catapult Scottish band, The Marmalade, back into the limelight as part of a major re-branding exercise. (more…)

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Watching You, Watching Me


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I found myself in a North Norfolk pub a couple of weeks ago.

I confess that there is nothing strange about that, in itself, but what followed filled me with surprise and bewilderment.

I was participating in a photoshoot with rock photographer Nick Elliott and Scottish hit makers The Marmalade when poor weather stopped play and forced us to take refuge in the rural drinking establishment.

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Saving Social Media


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It is very rare that a marketing or PR campaign stops you in your tracks and makes you think.

Last month, however, a wonderfully creative online campaign really excited me as a communications professional, but more importantly, as an individual living in the UK post 1945.

On the 69th anniversary of D-Day, Channel 4 portrayed a real-time 24-hour reconstruction of events using seven twitter accounts of real-life survivors of the 1944 invasion – D-Day: As It Happens. (more…)