Public Relations

She’s a jolly good Fellow


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It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face.

It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration.

Well, that’s how my week began last week; with the receipt of a surprise package through the post inviting me to become a Fellow of the Cambridge Marketing College.

For the past 12 years, I have been tutoring undergraduates of the Chartered Institute of Marketing the subjects of Public Relations, Advertising, Integrated Media, Direct Marketing and Sales Promotion, in their pursuit of a CAM Diploma.

It is a role that I relish, imparting my knoweldge and experience to hungry minds eager to learn the skills of the profession, and to see my delegates progress and finally achieve their own qualification is extremely rewarding.

However, to receive recognition for my contribution to the world of academia by my peers is something else entirely and being awarded the letters FCMC is the ultimate honour.

Especially when it is completely unexpected.

Fellow – nMember of an elite group of learned people who are awarded a fellowship to work together as peers in the pursuit of knowledge or practice.

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