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Three Wise Murrays


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I was on a photoshoot recently with top comedian and Planet Rock Radio presenter, Al Murray, who was going through his routine of a thousand faces for the camera when he was directed to pose in the ‘Three Wise Monkeys’ pictorial proverb.

Looking at the images, it made me think about the meaning of the maxim – ‘see no evil, hear no evil, speak no evil’, with an arms-folded monkey depicting ‘do no evil’ being added occasionally.

As a powerful, multi-faceted discipline, PR uses these principles well to manage reputations and influence what people hear and say about a brand and what they do and say in response. (more…)

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We Are All Individuals


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I can relate to Sting’s Englishman In New York – I often feel like a legal alien. I know this may sound dramatic but let me explain.

In a time when the use of social media is prevalent, we are given a unique insight into the world of the individual, their behaviour, their thoughts, their opinions. When I look at the comments some of my twitter networkers post I often feel like I’m a being from outer space who has been deposited into an unfamiliar world. (more…)

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Slaying The Dragon


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I absolutely loved a story I read recently about the Iceland MP, Árni Johnsen, who moved a boulder in which, he believes, a family of elves lives, to his garden to repay them for helping him survive a car crash.

Now, we can’t all claim to have seen an elf or a pixie, and few would believe us even if we did but, I for one, am willing to go with John Lennon’s sentiment:

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons.”

I, myself, have been known to be quite partial to the ethereal world and love a little elemental or two, but imaginary beasts are not always welcome, especially when seeing is essential for believing.

(more…)

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Ten Forbidden Collections


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One of the greatest things about working in communications is when you are involved in a project that really excites your creativity.

Recently, I’ve been managing the production of a series of new promotional videos, licensing images and music as well as discussing concepts and editing ideas.

Entitled The Collections, the videos showcase a selection of my client, rock photographer Nick Elliott’s, wonderful images against a backdrop of original music courtesy of some specially invited artists. (more…)

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Where Everybody Knows Your Name


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Earlier this year I delivered a Digital Media module to post-graduates for Cambridge Marketing College and compared social media to the modern equivalent of chatting over the garden fence.

It may be because I’ve just completed a ‘dry January’ or maybe because I’ve been at a social media crossroads for some time, but a curious analogy occurred to me one morning as I slowly gained consciousness…social media is like a virtual pub. (more…)

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Through The Maze


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I have travelled a painful road of late.

I was at a crossroads at the end of the last year and seem to have spent an eternity going round in circles searching for the perfect solution.

Now, I think that I have finally navigated my way through the maze of confusion and can feel sunshine on my face.

My dilemma has centred around my online presence and how to leverage the plethora of social media tools, blogging platforms and websites as the powerful communications tools I know they are. (more…)

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War Of The Reputation


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If there was ever an individual in need of PR it was Richard III. Portrayed as an evil, grotesquely deformed, murderer of young princes, the controversy surrounding the last Yorkist monarch of England has endured to the present day.

Even the identification of the bones discovered in Leicester’s Greyfriars Car Park as those of the King did nothing to silence the speculation with the confirmation of a significant curvature of the spine and a delicate bone structure adding further gravitas to an already infamous persona. (more…)

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Rock, Art and Wine in The South of France


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It’s not every day that you get an invite to the South of France but I have been lucky enough to secure one having represented the interests of rock photographer, Nick Elliott, in an exhibition on the coast.

After organising the delivery of Nick’s fine art work, preparing material for his personal appearances, arranging for him to sign a limited edition catalogue and publicising the event, I’m looking forward to visiting the playground of the rich and famous this May. (more…)

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The Advertising Effect


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There’s something about the ‘Lynx effect’ series of adverts that I admire.  And it’s not simply down to the personal connection I feel to the angelic realm that was the subject of one of their recent creative treatments.

With many of their contemporaries floundering as advertising has become increasingly sophisticated, Lynx has continued to ride the crest of the creative wave to produce adverts that reflect the latest consumer attitudes. (more…)

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To Be Or Not To Be


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When it comes to working on the web few of us have the skill or experience demonstrated by Spiderman. So, when it comes to creating an online presence, the critical thing to consider before even one finger comes into contact with the keyboard is:

“To be myself or not be myself, that is the question?” (more…)

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John Lewis Advert Is A Winner Twice Over


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John Lewis advert win IPA Effectiveness Awards as well as consumer hearts.

One of the most enjoyable elements of tutoring CMC delegates is the lively discussions that often ensue. And last weekend was no exception when my group of CAM and CIPR delegates were discussing the use of emotional versus rational messaging in PR. (more…)

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She’s a jolly good Fellow


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It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face.

It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration.

Well, that’s how my week began last week; with the receipt of a surprise package through the post inviting me to become a Fellow of the Cambridge Marketing College.

(more…)

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The Looney Tunes Side Of Advertising


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Recently, my laugh was compared to that of Wilma Flintstone.

Now I don’t know about you, but I’ve never been compared to a cartoon character before so I turned to my social network friends and followers to determine whether that was a compliment or an insult. (more…)

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Angels with dirty faces


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Recently, a television documentary was aired in which Pamela Stevenson interviewed celebrities about the negative effects of fame and how it influenced the way they treated others.

It made me think.

As readers of my previous blogs may be aware, I’ve been around the world of celebrity for many years in my role as a music PR and journalist and, as such, have been introduced to many musicians at various stages of their career and enjoying differing degrees of fame. (more…)