Music

Content Creation

Literature Literally Rocks


1 Comment

Autumn is well and truly here and I’m in a reflective mood. The summer has been a remarkably busy one with the festival season, in particular, dominating my time.

In my role as a music journalist I’ve been fortunate enough to cover quite a few events but one of the more unusual of these was one I worked in my PR role where literary and art, rather than music, took centre stage.

(more…)

Promotions

Stars In Their Eyes


1 Comment

I saw a post on Facebook recently by a friend who had met the motorcycle champion-come-rock star, James Toseland, one of the celebrities I’d had the pleasure of working with last year. She was over the moon at meeting him at one of his gigs and having the opportunity to post a picture of her with him on her social works, as you can imagine.

It reminded me now lucky I am to move in professional circles that often bring me into contact with celebrities, like James, regularly and how easy it is to take it all for granted. Sure, the people I meet are not all wonderful…they are just human beings like you and I…but to those who are not lucky enough to meet the rich and famous regularly then it can be somewhat of a novelty and, maybe even, a lifetime’s ambition fulfilled. (more…)

Promotions

It’s Time


No Comments

They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.

In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.

Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)

Training

Music PR Is The Star


1 Comment

Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.

I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)

Promotions

Almost Final Vinyl


3 Comments

Since the rise in popularity of digital recordings, vinyl has been considered by many to be just a quaint relic from the past, a remnant of a by-gone era when the music industry was vibrant and record sales were in their millions.

Yes, there may have been some who clutched their PVC memories to their chests in a gesture of shear defiance but no-one can deny that the golden age of the 12″, 10″, and 7″ vinyl as the preferred method of recording music is now just a distant memory.

Vinyl enthusiasts, however, have ensured that this well-loved medium has not been totally relegated to the history books with the UK and US even seeing a vinyl revival in the last seven years or so and a new generation of music buyers now enjoying the unique audible experience.

(more…)

Promotions

Tuning in to WII.FM


No Comments

I don’t think I’m the only PR professional who is more than a little uncomfortable with promoting themselves….we’re a bit like the construction industry worker who fails to find time to fix up their own house.

But just recently I’ve been re-evaluating the balance of my public ‘shouting’ about my clients success compared with promoting my role in their communications. So I’ve re-tuned my radar into WII.FM to consider “what’s in it for me”, and repositioned my website slightly to maximise this frequency. (more…)

Promotions

Angels with dirty faces


3 Comments

Recently, a television documentary was aired in which Pamela Stevenson interviewed celebrities about the negative effects of fame and how it influenced the way they treated others.

It made me think.

As readers of my previous blogs may be aware, I’ve been around the world of celebrity for many years in my role as a music PR and journalist and, as such, have been introduced to many musicians at various stages of their career and enjoying differing degrees of fame. (more…)

Content Creation, Promotions

The Shoe Fits


1 Comment

My post Walking A Mile In Another’s Shoes, explained how I was interviewed recently by King’s Lynn Online. Here’s how it went…

We ask a local personality a set of probing questions …

Local PR Consultant Allison Thomas is another ‘woman of many hats’ – As well as her consultancy work she also teaches, and works as a photo-journalist in the world of music.

I shared a cold drink with her on a lovely sunny afternoon in the grounds of the Globe Hotel in King’s Lynn …

(more…)