Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show. (more…)
Social media
It’s Time
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime.
In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of choice…the digital download.
Whatever next? Cranial implants? You may smile, but that ‘fantasy’ may not be confined to the realms of science fiction with recent developments in China already pushing the boundaries of android technology. (more…)
Music PR Is The Star
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm.
I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into the world of music PR and to dispel the myth portrayed in Absolutely Fabulous that it’s all about cracking open the “bolly dahhhlings“. (more…)
Offline…online
“An app is the next progression for us….you can sort that one out for us, can’t you, CAT?”
What a gauntlet to throw during the latest meeting with my client, Deep Red Magazine. I couldn’t argue with the logic….Apps are not only critical as a means of accessing online content for a publication but are also expected to be available, so I had only one option.
Social Media Rocks
There was a time when social media was simply about being social. Nothing wrong with that, but many business sectors have been ‘laggards’ in the adoption of it as a powerful communications channel.
There was a lovely campaign that I wrote about in Saving Social Media, where twitter was used to recount a real-time 24-hour reconstruction of the D-Day landings. An imaginative example of how social media can be used to powerful and emotive effect.
Perception, The Final Frontier
Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.”
I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.
It is fascinating, though, to consider our place in a universe that we barely understand, even more so when you put it in the context of being just a mere speck in space and time. (more…)
Three Wise Murrays
I was on a photoshoot recently with top comedian and Planet Rock Radio presenter, Al Murray, who was going through his routine of a thousand faces for the camera when he was directed to pose in the ‘Three Wise Monkeys’ pictorial proverb.
Looking at the images, it made me think about the meaning of the maxim – ‘see no evil, hear no evil, speak no evil’, with an arms-folded monkey depicting ‘do no evil’ being added occasionally.
As a powerful, multi-faceted discipline, PR uses these principles well to manage reputations and influence what people hear and say about a brand and what they do and say in response. (more…)
To Be Or Not To Be
When it comes to working on the web few of us have the skill or experience demonstrated by Spiderman. So, when it comes to creating an online presence, the critical thing to consider before even one finger comes into contact with the keyboard is:
“To be myself or not be myself, that is the question?” (more…)
Are you sitting comfortably?
As we go through life, I believe that we all have the responsibility to give a little back as we go. Lend a helping hand where we can or give someone a boost on their own journey.
One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.
Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.
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