Jargon Busting


As a regular contributor to the Marketing Review Show on Star Radio 107.9FM, I was asked to share some knowledge for the Cambridge Marketing College ‘jargon buster’ videos.

The terms ‘Above and Below the Line’ often cause confusion in advertising, so the jargon buster concentrated on providing and explanation. There may be more jargon busters to come but you can  take a look at the first one here:


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