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The Road Less Travelled


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I find myself at a crossroads. I’ve been here for some time, in need of a compass to guide me in the right direction.

Fortunately, I have not been alone. Over the last three months, the universe has been speaking to me, constantly whispering in my ear and revealing glimpses of the best way to go.

The latest message came in the form of a magnificent owl that appeared in its full glory on a quiet country road as I travelled to cover a music gig one evening.

This may in itself not be particularly unusual in rural Norfolk, but about four hours later on the return journey home, there was the very same owl, this time hovering, as if in suspended animation, at the side of the road.

Stunning in its beauty, the owl remained in position for what seemed like an age as I sat mesmerised by its magnificence before it disappeared, as if by the magic it arrived. An angel of the night.

Ancient Athenians considered the owl to be the emblem of wisdom and according to Shamanism, the owl reminds us to view things from a higher perspective, recommending that we take an alternative look at life and take a fresh approach.

Good advice, especially at this time of year when many of us are taking Michael Jackson’s advice and “looking at the man in the mirror.” For me, though, I have been staring at a social media crossroads, attempting to simplify things for 2013.

Like most PR professionals, I manage many social media accounts on behalf of my clients – Twitter, Facebook, Google+, YouTube, AudioBoo, Pinterest, Linkedin, WordPress – and, like all businesses, have quite a few myself!

With over thirty accounts at the last count this all makes for a very time-consuming passtime, and although I use a social media management platform where possible, I have been seeking ways to make this task a little more palatable.

Having long been an advocate for the power of social media, I turned to my twitter followers for their opinion. “Just climb the tree” and “Sometimes you just have to follow your intuition ~ it’s usually right!” were offered, both good advice, practical as well as spiritual.

But the reply that made me think the most was a recommendation to read a poem called The Road Not Taken by Robert Frost, which concludes:

“Two roads diverged in a wood, and I —
I took the one less travelled by,
And that has made all the difference.”

I think I will be looking to take the road less travelled for my social media strategy for next year – it sounds far more exciting, even if I’m not quite sure where it will go yet.

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