Promotions
-
Walking a mile in another’s shoes…
…can be pretty uncomfortable! As a photo-journalist, I am usually the one that shines the spotlight in the face of various subjects but when I was invited to be interviewed myself for Kings Lynn Online, how could I refuse? Meeting with the editor on a lovely sunny afternoon in March was really pleasurable but as we…
-
Birthdays are bad for the brand
Market leaders are acutely aware of the value of the brand as a corporate asset with many household brands contributing millions to the bottom line of a company’s balance sheet. As a practitioner in PR, and custodian of the corporate brand, I fully appreciate its inherent power as a potent promotional tool and communicator of an intangible promise to deliver.
Allison 'Cat' Thomas 