Online

Content Creation

Online on a device near you


No Comments

It’s been a whirlwind of a last few months preparing for the launch of the new contemporary, music and arts magazine, Deep Red, where I’m Senior Editor.

I’ve been overseeing the development of the online presence of the publication with its website design and build, appointment of an editorial team as well as the PR and media relations around it.

But, at last the launch day has arrived and Deep Red Magazine is opening its virtual pages for the first time today. (more…)

Promotions

Three Wise Murrays


No Comments

I was on a photoshoot recently with top comedian and Planet Rock Radio presenter, Al Murray, who was going through his routine of a thousand faces for the camera when he was directed to pose in the ‘Three Wise Monkeys’ pictorial proverb.

Looking at the images, it made me think about the meaning of the maxim – ‘see no evil, hear no evil, speak no evil’, with an arms-folded monkey depicting ‘do no evil’ being added occasionally.

As a powerful, multi-faceted discipline, PR uses these principles well to manage reputations and influence what people hear and say about a brand and what they do and say in response. (more…)

Content Creation

Deep In Conversation


No Comments

As the development of Deep Red Magazine continues, I am being kept extremely busy in my new role as Senior Editor.

In preparation for the publication’s launch in the Summer, I was invited onto 1800 Online to chat about what’s in store for the readers.

I joined Director of Photography, Nick Elliott, in an interview with radio presenter and podcaster, Alan Taylor-Shearer, and here’s a little of what we had to say about it all… (more…)

Promotions

Where Everybody Knows Your Name


1 Comment

Earlier this year I delivered a Digital Media module to post-graduates for Cambridge Marketing College and compared social media to the modern equivalent of chatting over the garden fence.

It may be because I’ve just completed a ‘dry January’ or maybe because I’ve been at a social media crossroads for some time, but a curious analogy occurred to me one morning as I slowly gained consciousness…social media is like a virtual pub. (more…)

Content Creation

Diving Into The Deep Red


No Comments

I am really pleased to have been appointed Senior Editor for a new, contemporary, music and arts magazine that is set to take the market by storm when it’s launched later this year.

Deep Red Magazine, plans to bring good quality content to fans of music and the arts with top-end interviews, features and reviews in rock, blues and folk.

I’m very much looking forward to heading up a wonderful publication and will be working alongside one of my clients, world-renowned rock photographer Nick Elliott who will be launching the magazine and will act as Director of Photography and Picture Editor. (more…)

Promotions

Through The Maze


No Comments

I have travelled a painful road of late.

I was at a crossroads at the end of the last year and seem to have spent an eternity going round in circles searching for the perfect solution.

Now, I think that I have finally navigated my way through the maze of confusion and can feel sunshine on my face.

My dilemma has centred around my online presence and how to leverage the plethora of social media tools, blogging platforms and websites as the powerful communications tools I know they are. (more…)

News

The Road Less Travelled


2 Comments

I find myself at a crossroads. I’ve been here for some time, in need of a compass to guide me in the right direction.

Fortunately, I have not been alone. Over the last three months, the universe has been speaking to me, constantly whispering in my ear and revealing glimpses of the best way to go.

The latest message came in the form of a magnificent owl that appeared in its full glory on a quiet country road as I travelled to cover a music gig one evening. (more…)

Promotions

To Be Or Not To Be


12 Comments

When it comes to working on the web few of us have the skill or experience demonstrated by Spiderman. So, when it comes to creating an online presence, the critical thing to consider before even one finger comes into contact with the keyboard is:

“To be myself or not be myself, that is the question?” (more…)

Content Creation, Promotions

The Shoe Fits


1 Comment

My post Walking A Mile In Another’s Shoes, explained how I was interviewed recently by King’s Lynn Online. Here’s how it went…

We ask a local personality a set of probing questions …

Local PR Consultant Allison Thomas is another ‘woman of many hats’ – As well as her consultancy work she also teaches, and works as a photo-journalist in the world of music.

I shared a cold drink with her on a lovely sunny afternoon in the grounds of the Globe Hotel in King’s Lynn …

(more…)

Content Creation, Promotions

Walking a mile in another’s shoes…


1 Comment

…can be pretty uncomfortable!

As a photo-journalist, I am usually the one that shines the spotlight in the face of various subjects but when I was invited to be interviewed myself for Kings Lynn Online, how could I refuse?

Meeting with the editor on a lovely sunny afternoon in March was really pleasurable but as we sipped a refreshingly cold drink and chatted about life, I began to realise that the shoe was well and truly on the other foot.

(more…)

News

The twelve clients of Christmas


No Comments

As a consultant I’m on the constant look-out for opportunities to promote my clients and, with time at a premium, it is often difficult to dedicate any effort to promoting myself!

So, this festive season, I decided to create a small campaign to raise awareness of the range of services I offer amongst existing clients and to encourage potential clients to commission me.

Having cultivated a decent amount of followers on the social networking sites I’m active on, I decided to use this medium to communicate a simple message on a daily basis, with a view to creating repetition and cultivating expectation. (more…)

Training

Are you sitting comfortably?


No Comments

As we go through life, I believe that we all have the responsibility to give a little back as we go.  Lend a helping hand where we can or give someone a boost on their own journey.

One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to students of the crafts of marketing and PR.

Over the past 11 years I’ve been engaged in the transferral of knowledge for the Cambridge Marketing College and this weekend had the pleasure of tutoring a wonderful group of delegates in Manchester.

(more…)