Advertising
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Chatting About The Media
Occasionally I am asked to talk in the broadcast media about the communications industry and developments in the media so was really pleased to guest on award-winning radio station Siren 107.3 FM on earlier this month. I chatted on Alex Lewczuk’s Midweek Drive with award-winning author Abigail Tarttelin about some dark themes in her 3rd novel Dead…
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The Business of Advertising
Guesting on the CAT Business Show in this episode is The Confidence Doctor, James Hurford. Before becoming a professional speaker, trainer and coach, James spent 27 years working in top creative agencies including Saatchi & Saatchi, Ogilvy, J Walter Thompson and Publicist working on international marketing campaigns such as British Airways, Barclays Wealth, and Shell.…
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CAT Business Show
I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom. Set your RSS and visit regularly so that you can tune in to the fabulous episodes that will be coming soon when I…
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Jargon Busting
As a regular contributor to the Marketing Review Show on Star Radio 107.9FM, I was asked to share some knowledge for the Cambridge Marketing College ‘jargon buster’ videos. The terms ‘Above and Below the Line’ often cause confusion in advertising, so the jargon buster concentrated on providing and explanation. There may be more jargon busters to…
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Talking Visual Content On The Radio
After my interview with CYTI about digital media on the Cambridge Marketing Colleges Marketing Review show on Star Radio 107.9 FM, I was invited back as a guest presenter and this time I asked rock photographer Nick Elliott to share some secrets about creating great visual content.
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Talking Digital Marketing On The Radio
Having been a regular contributor on the Marketing Review Show on Star Radio 107.9 FM for a couple of years, I was asked to be a guest presenter on the show. I invited Craig Gibson from CYTI Digital, a new marketing agency in Cambridge to come into the studio and chat about all things digital marketing. The show aired on…
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The Rise of The Machines
Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media. At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final…
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Talking Branding On The Radio
As regular visitors to my site will possibly know, I am often asked to appear on the radio to talk about Marketing and PR and last month I was invited back onto the Marketing Review Show on Star Radio 107.9 FM. This time, Kiran Kapur interviewed me about Branding and how important it is to consider all the aspects of the…
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Talking Compelling Content On The Radio
As a Fellow of the Cambridge Marketing College, I have been interviewed on the college’s Marketing Review Show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses. Last month I was pleased to be invited back onto the show to chat about how to create compelling content but, if you missed it being…
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Talking To The Person Within
I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing…
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Outdoor Indoor…Gets Your Vote?
Like many people, I’ve been watching the run up to the General Election with great interest, not just through the eyes of a voter, but more with the scrutiny of a marketing professional. There was a time when election campaigning was all about knocking on doors, kissing babies, and outdoor advertising. The focus was on…
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Talking Advertising On The Radio
At the end of last year I mentioned that I seem to be becoming a bit of a radio regular and, even though I never planned to, I am enjoying where the journey is taking me. As a Fellow of the Cambridge Marketing College, I have been interviewed on the Cambridge Marketing Colleges Marketing Review show on Star Radio…
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Battle of the Adverts
There was a time when a big part of festive season was about which single was going to be the Christmas number one and win the coveted air-time on Top of The Pops’ Christmas Special. Sadly, those days are long gone but a new battle has emerged – one that is equally as potent and…
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Oh Ambassador, You Are Really Spoiling Us!
A few of us old enough to remember TV advertising in the ’90s may recall this iconic little number for Ferrero Rocher chocolates:
Allison 'Cat' Thomas 