Advertising
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Star CAT’s Encore
Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show.
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It’s Time
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime. In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of…
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Music PR Is The Star
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm. I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into…
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Let’s Talk About Music
I was faced with a bit of an uncomfortable situation for me last month – I swapped my usual position with the microphone to become the subject of an interview on Star Radio 107fm. As a fellow of the Cambridge Marketing College, I was invited to divulge my thoughts on PR in the music and…
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Tuning in to WII.FM
I don’t think I’m the only PR professional who is more than a little uncomfortable with promoting themselves….we’re a bit like the construction industry worker who fails to find time to fix up their own house. But just recently I’ve been re-evaluating the balance of my public ‘shouting’ about my clients success compared with promoting…
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Perception, The Final Frontier
Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.” I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.…
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A Nation of Shopkeepers
freelancer n : A person hired to do specific assignments, not employed continuously The world of the freelancer is a stressful place to be. In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.
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We Are All Individuals
I can relate to Sting’s Englishman In New York – I often feel like a legal alien. I know this may sound dramatic but let me explain. In a time when the use of social media is prevalent, we are given a unique insight into the world of the individual, their behaviour, their thoughts, their…
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Slaying The Dragon
I absolutely loved a story I read recently about the Iceland MP, Árni Johnsen, who moved a boulder in which, he believes, a family of elves lives, to his garden to repay them for helping him survive a car crash. Now, we can’t all claim to have seen an elf or a pixie, and few would…
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The Advertising Effect
There’s something about the ‘Lynx effect’ series of adverts that I admire. And it’s not simply down to the personal connection I feel to the angelic realm that was the subject of one of their recent creative treatments. With many of their contemporaries floundering as advertising has become increasingly sophisticated, Lynx has continued to ride the crest of the…
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John Lewis Advert Is A Winner Twice Over
John Lewis advert win IPA Effectiveness Awards as well as consumer hearts. One of the most enjoyable elements of tutoring CMC delegates is the lively discussions that often ensue. And last weekend was no exception when my group of CAM and CIPR delegates were discussing the use of emotional versus rational messaging in PR.
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She’s a jolly good Fellow
It’s not often that you get a surprise. I mean a real, jaw-dropping surprise that makes you catch your breath and brings a spontaneous smile to your face. It’s also not often that you receive recognition for your professional abilites, and not just in private but as a real public declaration. Well, that’s how my week began last…
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The Looney Tunes Side Of Advertising
Recently, my laugh was compared to that of Wilma Flintstone. Now I don’t know about you, but I’ve never been compared to a cartoon character before so I turned to my social network friends and followers to determine whether that was a compliment or an insult.
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Are you sitting comfortably?
As we go through life, I believe that we all have the responsibility to give a little back as we go. Lend a helping hand where we can or give someone a boost on their own journey. One of the most rewarding parts of my career to-date has, undoubtedly, been my time imparting my communications knowledge to…
Allison 'Cat' Thomas 