Business
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CAT Business Show
I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom. Set your RSS and visit regularly so that you can tune in to the fabulous episodes that will be coming soon when I…
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The Rise of The Machines
Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media. At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final…
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Oh Ambassador, You Are Really Spoiling Us!
A few of us old enough to remember TV advertising in the ’90s may recall this iconic little number for Ferrero Rocher chocolates:
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Star CAT’s Encore
Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show.
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It’s Time
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime. In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of…
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Music PR Is The Star
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm. I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into…
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Let’s Talk About Music
I was faced with a bit of an uncomfortable situation for me last month – I swapped my usual position with the microphone to become the subject of an interview on Star Radio 107fm. As a fellow of the Cambridge Marketing College, I was invited to divulge my thoughts on PR in the music and…
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It’s Getting Hot In Here
I read a story recently about a little ginger seal pup who was being shunned by its fellow colony members. Nature can be cruel…and so can the human race. It reminded me about an old Scottish saying about “being the talk of the steamie” – a reference to the gossiping ladies who used to frequent the…
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Almost Final Vinyl
Since the rise in popularity of digital recordings, vinyl has been considered by many to be just a quaint relic from the past, a remnant of a by-gone era when the music industry was vibrant and record sales were in their millions. Yes, there may have been some who clutched their PVC memories to their…
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A Nation of Shopkeepers
freelancer n : A person hired to do specific assignments, not employed continuously The world of the freelancer is a stressful place to be. In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.
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Watching You, Watching Me
I found myself in a North Norfolk pub a couple of weeks ago. I confess that there is nothing strange about that, in itself, but what followed filled me with surprise and bewilderment. I was participating in a photoshoot with rock photographer Nick Elliott and Scottish hit makers The Marmalade when poor weather stopped play and forced…
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Kicking The Business Bucket
I often chat with fellow business owners and self-employed people during the course of my working day and there’s a challenge which appears to be facing everyone – how do you manage to make your finances go further in Britain today? It seems that most small businesses and, let’s be honest, individuals are struggling to…
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Where Everybody Knows Your Name
Earlier this year I delivered a Digital Media module to post-graduates for Cambridge Marketing College and compared social media to the modern equivalent of chatting over the garden fence. It may be because I’ve just completed a ‘dry January’ or maybe because I’ve been at a social media crossroads for some time, but a curious analogy occurred to me one…
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Two Fingers Of Red Eye Please
I often have a date with Mr P Grigio. He’s cool and strong and visits me regularly. Oh, we have such fun together. He’s enormously good company and has been a constant companion through many a crisis, being completely relied upon to provide just the perfect level of support when needed. Even on the most difficult of journeys he has been right by…
Allison 'Cat' Thomas 