Marketing
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The Business of Digital Marketing
Guesting on the CAT Business Show in this episode was Craig Gibson, Head of Digital Marketing, at CYTI Digital agency. We chatted about all things digital marketing, from search engine optimisation, pay per clip advertising to social media. This is The Business of Digital Marketing…
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CAT Business Show
I’m so excited! Today I am launching the new CAT Business Show on the on-demand radio channel Deep Red Radio and syndicated around the world on iTunes, TuneIn, Stitcher, Deezer and audioBoom. Set your RSS and visit regularly so that you can tune in to the fabulous episodes that will be coming soon when I…
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Over The Top? Never.
At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme. Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military…
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Judging the CIPR PRide Awards
Right on the back of being invited to judge the fantastic Chartered Institute of Public Relations (CIPR) Excellence Awards, I have now been asked to also become a judge for the CIPR PRide Awards 2016. These regional awards recognise excellence in PR and communications, celebrating the most outstanding work delivered by consultancies and organisations across the UK.
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Talking Compelling Content On The Radio
As a Fellow of the Cambridge Marketing College, I have been interviewed on the college’s Marketing Review Show on Star Radio 107.9 FM a few times to impart some Marketing and PR knowledge to small businesses. Last month I was pleased to be invited back onto the show to chat about how to create compelling content but, if you missed it being…
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Judging the CIPR Excellence Awards
This week brought a lovely surprise – I have been invited to be a judge for the fantastic Chartered Institute of Public Relations (CIPR) Excellence Awards 2016. The annual Awards are public relations’ most established celebration of creativity and professionalism and are designed to recognise the most outstanding PR talent across the UK.
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Talking To The Person Within
I had a meeting recently with a charity set up for a specific disability, in the case of this charity’s members it was about providing support for a physical disability. OK, there was no mistaking the fact that the people in room were physically different to me but it was unimportant because I was focusing…
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Who Said Size Didn’t Matter?
Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way. As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its…
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Star CAT’s Encore
Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show.
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Mirror Mirror
I heard a horrifying statistic a couple of months ago on Radio 4 – according to research by YouGov, over 70% of children today have not heard the story of ‘Daniel in the lions den’ or, for that matter, many other stories from the Bible. Now you could argue that the reason for this is due…
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It’s Time
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime. In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of…
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Music PR Is The Star
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm. I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into…
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Let’s Talk About Music
I was faced with a bit of an uncomfortable situation for me last month – I swapped my usual position with the microphone to become the subject of an interview on Star Radio 107fm. As a fellow of the Cambridge Marketing College, I was invited to divulge my thoughts on PR in the music and…
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It’s Getting Hot In Here
I read a story recently about a little ginger seal pup who was being shunned by its fellow colony members. Nature can be cruel…and so can the human race. It reminded me about an old Scottish saying about “being the talk of the steamie” – a reference to the gossiping ladies who used to frequent the…
Allison 'Cat' Thomas 