Inspiration
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The Rise of The Machines
Well, after thirty years of publishing, the Independent and the Independent on Sunday have ended their print editions in late March and, although they’ll continue online, it is a sad indictment of the changing face of the media. At its peak in the late 80s, the Independent was selling more than 400,000 copies a day but its final…
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Over The Top? Never.
At a time when the EU referendum has divided the UK, there has been a powerful, innovative, guerrilla marketing campaign that has succeeded in uniting the country to commemorate the centenary of the Battle of the Somme. Beautiful, moving, humbling, We’re Here Because We’re Here was a piece of living theatre that saw 1,400 volunteers dress in historically accurate WW1 military…
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Who Said Size Didn’t Matter?
Occasionally, just very occasionally, a campaign comes along that makes your spine tingle…in a big way. As a PR consultant I recommend activity to my clients that will fulfil specific objectives and implement these over the course of the year. Simples. But often this activity can be quite challenging to deliver and ambitious in its…
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Star CAT’s Encore
Avid followers of my blog may recall that, in March, I was invited onto Star Radio 107fm to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review show.
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It’s Time
They say that a day is a long time in politics. In the music industry, a decade seems like a lifetime. In a short space of only a few years, the way we consume music has changed unrecognisably, metamorphosing from the fantastic plastic through to pint-sized compact discs and settling on the current darling of…
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Music PR Is The Star
Last month, I was invited to divulge my thoughts on PR in the music and entertainment industry as part of the Cambridge Marketing Colleges Marketing Review feature on Star Radio 107fm. I don’t often swap my usual position with the microphone to become the subject of an interview but it was great to give people an insight into…
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It’s Getting Hot In Here
I read a story recently about a little ginger seal pup who was being shunned by its fellow colony members. Nature can be cruel…and so can the human race. It reminded me about an old Scottish saying about “being the talk of the steamie” – a reference to the gossiping ladies who used to frequent the…
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Perception, The Final Frontier
Recently, I caught an interview with Aerosmith’s lead singer, Steve Tyler, who made a comment that made me contemplate things: “We’re just living on the tail of a comet.” I have long been a star-gazer. I often catch myself stealing a sneaky peak at the heavens, dreaming sub-consciously of galaxies far, far away. But that’s another story.…
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A Nation of Shopkeepers
freelancer n : A person hired to do specific assignments, not employed continuously The world of the freelancer is a stressful place to be. In my career as a Communications Specialist I have worked with many different clients, in many different business sectors and have often been approached by marketing, advertising and PR agencies to provide freelance support.
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Watching You, Watching Me
I found myself in a North Norfolk pub a couple of weeks ago. I confess that there is nothing strange about that, in itself, but what followed filled me with surprise and bewilderment. I was participating in a photoshoot with rock photographer Nick Elliott and Scottish hit makers The Marmalade when poor weather stopped play and forced…
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Kicking The Business Bucket
I often chat with fellow business owners and self-employed people during the course of my working day and there’s a challenge which appears to be facing everyone – how do you manage to make your finances go further in Britain today? It seems that most small businesses and, let’s be honest, individuals are struggling to…
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The Advertising Effect
There’s something about the ‘Lynx effect’ series of adverts that I admire. And it’s not simply down to the personal connection I feel to the angelic realm that was the subject of one of their recent creative treatments. With many of their contemporaries floundering as advertising has become increasingly sophisticated, Lynx has continued to ride the crest of the…
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Two Fingers Of Red Eye Please
I often have a date with Mr P Grigio. He’s cool and strong and visits me regularly. Oh, we have such fun together. He’s enormously good company and has been a constant companion through many a crisis, being completely relied upon to provide just the perfect level of support when needed. Even on the most difficult of journeys he has been right by…
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Even Butterflies Can Cause Chaos
Thoughts are like butterflies that flutter through your mind, fragile and fleeting. So incredibly ethereal are they, that to capture every detail of their delicate creation is almost an impossibility. Three of these gorgeous ‘butterflies’ visited me in quick succession last month, perfectly formed as complete, utterly brilliant ideas, emerging from their chrysalises ready to reveal…
Allison 'Cat' Thomas 